Retail Distribution
OBG decided to expand to be a key player in retail & professional distribution in the market to cover all the demand of beauty salons, SPA and specialized clinics. As our portfolio empowered by:
Our Brands
SELVERT is a cosmetic company with the purpose to help people feel better about themselves while improving the first impression.
Since then, the group has grown significantly, participating nowadays 15 companies and having a consolidated presence in more than 110 countries. However, the group remains as a family business, with Dr. Bach and his descendants working hard to achieve the original purpose. As a leading world-wide brand for skin care by two lines:
- The SELVERT world of beauty is based on the balance that exists between the beauty professional and her client. This unique pair has led to a proposal for all women, treatments adapted to their needs and to their lifestyle.
- The activity of SELVERT THERMAL range cosmetics, from the professional treatments to the retail products, is based in the use of the most efficient active principles and thermal water in all the formulations.
We make health. We make beauty. We make life happen in a better way.
We believe in the balance between what is beautiful and what is healthy. We know there must be synergy between both things and, because of that, we’re always looking to develop the best possible formula for more beautiful hair.
We use only the best natural ingredients from Brazil’s flora and the highest technology, following closely each step of the process with dedication, always making sure to keep one’s well-being in mind.
Our products are crafted with handmade zealousness. Each item in our catalog has the intention of fulfilling the most different desires. We want our values to be recognized by professionals that seek differentiated results.
Framesi has been designing innovative products and services that stimulate the creativity of hairdressers around the world since 1945.
We believe in the perfection of the nature and commit to preserving It with our products, enriched with certified active ingredients. Our formulations are extra gentle as they are devoid of aggressive surfactants, Parabeins, Petroleum derivatives, Lanolin, Artificial colors and ingredients of animal origin. Because our mission to take care of Skin and Hair while respecting nature and the environment surrounding us.
If there is a new way of hair caring, an innovative product or a new hair treatment, it’s from Innovatis. Its philosophy as a company has led Innovatis to enhance its R&D area by seeking to offer new products every year that surprise the market, becoming the perfect ally for beauty professionals and stylists, as it guarantees the customer’s satisfaction.
The Innovatis experience will not only be pleasant but also safe, thanks to its unique formulas, which mix the ingredients of nature with high technology, ensuring that the results are optimal and pleasantly satisfying.
And this is only the beginning, because at Innovatis, the premise is to constantly innovate, which means: “anticipate time”.
The first step on1988 Born Thuya Professional Line in Barcelona, its first products were the treatments for the care of hands, acrylic nails and nails polishes. We continue to grow with presence in over 40 countries New logistics center. Our goal is the excellence. Our goal for the future is to continue growing with you, always offering the best product at the most competitive price.
ARGANIS COSMETICS, cosmetic laboratory of innovation founded in 2000
and developed in the Research and Development of cosmetics products.
Today, ARGANIS COSMETICS is renowned for the quality of these ranges of
facial and body skincare products,
combine the exceptional traditional virtues of the natural assets and the outstanding efficiency of the most modern components and most powerful
resulting from scientific research and cosmetology.
ARGANIS provide biological raw material, organic Argan oil, controlled through
partnerships that ensure producers women cooperatives, fair prices and a
steady income with the sustainable development objective, improving service
access and socio-economic status of women
From day one we have been creating nail products for professionals. Our pride is our lab. Our chemists create hundreds of formulas monthly to be tested with nail professionals. Only when approved by both teams – chemists and educators – is a product launched to the market. This is our professional way. Our unique educational program keeps the professionalism level to its highest.